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Are u gonna buy the same old Gaaaame, Boy?








welcome to the series of losers. although at that time (1989) in color and have played in the dark, which could compensate for the additional material only game boy with expensive (at least until 2001, launch of the game boy advance sp), lost at the market. Hardly was the Sega Gamegear (1991) back out to get (like system). oh well but the game boy has won. although the atari lynx very similar system with Sega Gamegear extension could play even color TV. But I do not know at this if you guys ramblings of the 3rd generation of handheld consoles might not be something boring.

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My first job as an online concept

So

my first project as an "online concept" ONLINE today! When did I "online concept" I? - Since the agency Helvetas and I have Spina Gemperle I stood by my thesis questions answer questions, and I mitkonzeptet for this online project.

The campaign: A campaign
which activists and creative integrated and based on these multipliers to generate coverage and donations. In short, a video competition for Helvetas, one of the largest NGOs in Switzerland! It was great with such a bold and innovative organization to work together and such a great crowd sourcing to design campaign.

Click here `s on the site - the best times click through short
www.spende-your-idee.ch




idea / purpose:
creative and active young people should instead donate money from their creativity to good use. Hence the title of the competition "Donate your idea." Using video clips on the topic "water against hunger", the participants on the water shortage and the related problems of hunger to draw attention and send the video to as many people as possible. The creativity and innovativeness of the clip is in foreground. Active and interested people are known to be a big part of opinion leaders with extensive circle of friends (on and offline). Each movie is the end of his film a Helvetas final table that calls the viewer to support and donations. Thus, the zest of the participants combined and guided to a specific goal: to generate awareness of the issue and the possibility of a donation to make a difference.

application 1st Phase:
- Animated Trailer, which announces the competition
- Targeted Facebook Ads
- Social Media Engagement + Website Integration
- Tell-a-Friend features
- Google Grants
- Newsletter & banners on students.ch
- Newsletter own distributor
- prominent announcement on helvetas.ch
- Application to ronorp
- Online PR across Switzerland
- Hopefully a few mentions in blogs and tweets (Thank you :-))


Viral mechanism 2 Phase:
The winner not only participants with (the jury) best film, but it is also a prize for most Views + Votes also be a prize for most donations that generated a movie. Thus, it is the participant in addition to his creative work is also a concern that many people see as his film and good friends + family for donations. He becomes part of the campaign and thus communicator for the message of Helvetas.

your opinion:
We (Helvetas and I) would be extremely happy if you give your views on price in your blog or on Twitter and Facebook. We welcome any entry or any opinion, criticism, all praise! Thank you!

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Introducing the new Kodak "DISC CAMERA!"



one of many tools that are all gone wrong especially on the market.
but good commercial. hmmm have not yet discovered why the hipster, well, are in contrast to the supposedly rare polaroid film, really no more discs, that is as good as no more ... so really just RAR.

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New media - new user behavior


How has changed the user behavior of people through new media, and what you have to consider when communicating on the web?

From Couch Potato to prosumer :

The once passive media consumer is consumed to actively shape their media users, both the content produced.

From monologue to dialogue:

Web 2.0 users understand brands as "friends" and want to enter into a dialogue with them. Those who talk, but not listening and responding - is fast no longer interesting.

From the information communication platform: Social networks are based on communication and networking of its members. People act, react and interact in real time. The personal recommendation continues to gain greater important.

From push to pull marketing:

A rising advertising resistance ensures that the only "shout out" no longer enough of advertising messages. The Internet allows for the active selection of content, each user determines himself which he consumed content and when.

From X to Y:

What else do you notice if a fundamental that has changed in user behavior and to which one must take into account when communicating on the web?

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cool mr: alex slack house mix











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real slack-read set from upcoming artist mr.alex

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Back in the Days Part 6926123