Unicef Chile brings an online game, in which Chile could help rebuild. The trick: With donations to Unicef get certain rewards: The first 15 levels are free. With mini-Donations from $ 1, you can unlock new levels and get more credits. Donations can be made also by looking at the iPhone App invites. Programmatically certainly very expensive, but made just brilliant!
Here some screenshots:
introductory video provides high quality graphics for Understanding:
The start screen. Focused on the game with Share button top right, necessary background information on the game screen and to the Donate button below always right. Noticeable, but not pushy! unlock 
level selection of the great call by donating extra levels.
G REASONS why I think the game is / will be a success: - Wakes up in a playful kind of understanding for the work of UNICEF in the field (albeit very superficially)
- is fun, thanks to a playful Usability
- Allows new donors the first low-involvement donations contact with Unicef.
- Focusing with an appealing look & feel of
- presents integration of Tell-a-friend tools
pity that you do not get extra credits or level for inviting friends - you would be better viral mechanism. Probably should rather concentrate on the game sichd as donations, but much as you can fit more charming. Also could have been immersed in some places a little deeper into the work of UNICEF and the game can thus be more educational character.
What do you think? Is this a new way a new, young audience in a fun way to first-time donors to convert? A good tool for maintaining relationships? What is your opinion?
Looking forward to your opinion!
Christoph
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