How has changed the user behavior of people through new media, and what you have to consider when communicating on the web?
From Couch Potato to prosumer :
The once passive media consumer is consumed to actively shape their media users, both the content produced.
From monologue to dialogue:
Web 2.0 users understand brands as "friends" and want to enter into a dialogue with them. Those who talk, but not listening and responding - is fast no longer interesting.
From the information communication platform: Social networks are based on communication and networking of its members. People act, react and interact in real time. The personal recommendation continues to gain greater important.
From push to pull marketing:
A rising advertising resistance ensures that the only "shout out" no longer enough of advertising messages. The Internet allows for the active selection of content, each user determines himself which he consumed content and when.From X to Y:
What else do you notice if a fundamental that has changed in user behavior and to which one must take into account when communicating on the web?
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