So
my first project as an "online concept" ONLINE today! When did I "online concept" I? - Since the agency Helvetas and I have Spina Gemperle I stood by my thesis questions answer questions, and I mitkonzeptet for this online project.
The campaign: A campaign
which activists and creative integrated and based on these multipliers to generate coverage and donations. In short, a video competition for Helvetas, one of the largest NGOs in Switzerland! It was great with such a bold and innovative organization to work together and such a great crowd sourcing to design campaign.
Click here `s on the site - the best times click through short
www.spende-your-idee.ch
idea / purpose:
creative and active young people should instead donate money from their creativity to good use. Hence the title of the competition "Donate your idea." Using video clips on the topic "water against hunger", the participants on the water shortage and the related problems of hunger to draw attention and send the video to as many people as possible. The creativity and innovativeness of the clip is in foreground. Active and interested people are known to be a big part of opinion leaders with extensive circle of friends (on and offline). Each movie is the end of his film a Helvetas final table that calls the viewer to support and donations. Thus, the zest of the participants combined and guided to a specific goal: to generate awareness of the issue and the possibility of a donation to make a difference.
application 1st Phase:
- Animated Trailer, which announces the competition
- Targeted Facebook Ads
- Social Media Engagement + Website Integration
- Tell-a-Friend features
- Google Grants
- Newsletter & banners on students.ch
- Newsletter own distributor
- prominent announcement on helvetas.ch
- Application to ronorp
- Online PR across Switzerland
- Hopefully a few mentions in blogs and tweets (Thank you :-))
Viral mechanism 2 Phase:
The winner not only participants with (the jury) best film, but it is also a prize for most Views + Votes also be a prize for most donations that generated a movie. Thus, it is the participant in addition to his creative work is also a concern that many people see as his film and good friends + family for donations. He becomes part of the campaign and thus communicator for the message of Helvetas.
your opinion:
We (Helvetas and I) would be extremely happy if you give your views on price in your blog or on Twitter and Facebook. We welcome any entry or any opinion, criticism, all praise! Thank you!
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