So, I returned from Ecuador, I decided to now always start the week (Mon / Di) to write a short newsletter with 3 campaigns examples (mainly nonprofit, but also for the purpose of profit source of inspiration and Telle edge and so ...). I am looking forward to comments and Retweets :-)
first Alicia Keys is dead ..
and so does Elijah Wood and Justin Timberlake. Write a Facebook posts or Twitter updates were not donated $ 1,000,000 to "buy back life" to her. This campaign shows how celebrities in the digital age can be integrated into an interactive campaign instead of just "donate now" saying in a TV spot. The website is very nicely done and clearly and also like the social media links. After a week, the goal of $ 1 million was achieved, with $ 500k and $ 500k of small donors were provided by a millionaire. Overall, I would for a small charity ($ 4 million annual sales) well worth a huge success. you can even convince her to you buylife.org
second The largest art exhibition in the world ...
you can even see from space was from the online NGO "350.org" was launched. All over the world should kreiren people better delivery on 10/10 pictures that can be seen even from space. Here is how online engagement shows in the real world can be transferred: With a strong supporter base, a creative idea and email communications. Supporters are more than just "donors". Rather, they are part of the NGO who, through their own efforts to achieve the goals. Simply by scrolling under http://earth.350.org/big-pictures/
third Pinata-destruction on Facebook
Vodafone launches its second "Facebook-cam action with the one click of a mouse controls a real robot that hits a pinata. Once the pinata bursts's your chance to win many prizes. It currently sees more and more of such actions, which is reacted with one click an object in the real world in motion. In the NGO world, I have not found a comparable concrete example. Is time that we set an example ;-) In case you sometimes want to beat the pinata: http://www.digitalbuzzblog.com/vodafones-power-pinata-facebook-challenge/
Other:
Due the discussion on the moral acceptability of online fundraising ( http://leumund.ch/jeder-rappen-zahlt-auch-hier-009139 ), I have now just started one: D Pro new Twitter followers to 20.12 donation I € 1 each to the Christian Blind Mission. I want to inspire other social media users to do this too! The number of my followers I do not care that is relatively ... Prior to a discussion breaks out here, I refer to http://leumund.ch/jeder-rappen-zahlt-auch-hier-009139
Thank you for your attention and a good start to the week,
Christoph
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