The new facebook ad format "Sponsored Stories" changed status messages in advertising. This will check-ins, Likes, status messages and comments with friends about ads of the user. Our own story is a display on the right side of Facebook, which refers, for example, on a Facebook page. Here is the image and the testimony of the friend is used to produce by emphasizing attention to the recommendation.
"Likes" etc. would be lost, according to Facebook in the news stream that is much too fast - which was true. Here is an example of insidefacebook.com:
The following PR video of Facebook, the advantages are shown for both sides. Of course there are NGOs to be "used" to create a positive image. Above all, they point out to advertisers that the new format created by this kind of "word-of-Mouth" increased brand awareness and a positive image.
What is your opinion? Especially in regard to the possibilities for NGOs? Does it make sense to take money in hand to highlight recommendations more than before? Users will find themselves used as advertising material and no longer at the end of "Like" click?
I welcome an open discussion and of course a few Retweets!
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