delighted with this award we most of us together for Berlin with, because we can be co-partner at Coeo:
Coeo - Home of good deeds was as a "Store of the Year award in 2011."
The Association of German Retailers (HDE) draws the store concept, launched in November 2010 as a "Store of the Year 2011." The profit company with its store presence in the Berlin Forum Steglitz raised the issue of corporate social responsibility to the business principle, and breaks new ground in daily interaction.
The first prize in the category "Out of Line" Coeo awarded with the "house of good deeds" in the Berlin Forum Steglitz. The jury was convinced by the enthusiasm, credibility and the meaningfulness of the store of good deeds, which in this form unique: is the case Coeo it far over the use beyond the enjoyment of a meaningful doing as a nonprofit society-serviced Coeo not for their own benefit, but uses its revenues for selected social projects worldwide as well as the enhancement of the business idea. Under one roof products come from four different sectors together in a central location: fair trade products and workshops for people with disabilities, a café and a generous selection of books.
The founder of "Play Max", Wilfried Franz, a member of the Advisory Council of clerics together Berlin, and the managing director Wolfgang Coeo Derday dan pearlman have in common with the Berlin agency brand and the concept for Coeo (Latin are coming together for themselves,) was developed.
"In Coeo not the cheapest purchase price is important but the question of who or what is being promoted. As a "house of good deeds" Coeo connects people with a strong sense of values, stability and sustainability and would like for this social movement to win friends and companions, "said Wilfried Franz" We are delighted to have received this prestigious prize. We see this as a confirmation of our approach, "so French
"Were so HDE chief executive Stefan Genth" direction for their industry -
All winners and nominees of the "Store of the Year" - which this year also Jette Concept Store, Wormland and the new Werder Bremen Fan shop belonged. (From the press release dated 02/23/2011 Coeo)
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